• Challenge

    In 2016, Blancco went through an entire company rebrand. That same year, Blancco completed the acquisition of the company that developed the core software behind Blancco Mobile Diagnostics. Since the original branding was so different, a complete visual change was necessary to avoid confusion with the product and the new sales materials in development.

    The task was no small feat. Not only was there one application to update, there were three: a mobile app, an in-store diagnostic kiosk and device diagnostics interface.

  • Solution

    Through collaborative conversations with the development team, I needed to ensure that important details and icons were clear, concise and easy to see. The new design provided a simple and clean interface with scannable hierarchy of information. Actionable colors were used to guide or alert users of a tasks needing to be completed. Since brand launch, the interface has evolved based on user feedback and feature deployment.